Cincoro Tequila Lawsuit: “100% Agave” Claims Questioned

Cinco Spirits Group, the company behind luxury tequila brand Cincoro, is misleading consumers by marketing its bottles as 100% Blue Weber agave when tests allegedly show otherwise, a new lawsuit argues.

The complaint claims that the company’s pricey lineup, sold for anywhere from $89.99 to nearly $1,800 a bottle, was not the pure, premium spirit buyers believed they were getting. The case centers on the company’s claims that its tequila is made exclusively from Blue Weber agave, the only variety recognized for producing true tequila under Mexican law. 

Labels, marketing materials, and even the brand’s website emphasize “100% de Agave” and promise meticulous hand-selection of agave from Jalisco’s highlands and lowlands. 

But according to testing cited in the complaint, Cincoro’s tequila contained significant amounts of ethanol derived from other sources, meaning it may have been blended with cheaper alcohol.

Plaintiffs Claim Testing Revealed Tequila Was Blended

Florida resident Nabil Haschemie, who filed the lawsuit, says he bought Cincoro tequila for years from retailers, restaurants, and bars, often paying a premium based on the “100% Blue Weber agave” promise. 

In August 2025, he purchased a bottle of Cincoro Blanco from Total Wine & More after researching high-end tequila and relying on the label’s claims. He later learned, through testing and industry reports, that the product may not have been pure agave as advertised. 

Haschemie says he never would have paid full price had he known the truth and believes thousands of other customers were similarly misled.

The Importance of the “100% Blue Weber” Designation

Tequila production is heavily regulated in Mexico, where only certain states can legally grow and harvest Blue Weber agave for tequila. A bottle labeled “100% agave” must be made entirely from that plant, with no other sugars or additives in the fermentation process. Anything less falls into a different category, and at a much lower market value. 

Because Blue Weber takes five to ten years to mature, shortages often tempt producers to cut corners by mixing in cane alcohol or other spirits, a practice that has raised industry-wide concerns about authenticity.

Other Tequila Brands Face Similar Legal Challenges

Cincoro isn’t the only brand under scrutiny. Diageo, the maker of Casamigos and Don Julio, has also been hit with a class action lawsuit claiming its tequilas, marketed as “100% agave,” were spiked with non-agave alcohols. 

Meanwhile, Crook and Marker faces a separate case over canned margaritas that allegedly contain no tequila at all, just flavored brewed alcohol packaged to look the part. These cases highlight growing consumer skepticism about what’s really in premium spirits.

Haschemie wants to represent U.S. consumers who bought Cincoro products. The lawsuit claims the company was negligent, broke trade laws, and unfairly profited from its sales. He’s asking the court for damages, coverage of legal fees, and an order requiring Cincoro to change its labels.

Case Details

• Lawsuit: Haschemie v. Cinco Spirits Group, LLC
• Case Number: 1:25-cv-23864-XXXX
• Court: U.S. District Court for the Southern District of Florida

Plaintiffs' Attorneys

• Daniel S. Maland, Robert M. Stein, and Sandra E. Mejia (Rennert Vogel Mandler &  Rodriguez, P.A.)

Do you buy tequila because of the 100% agave labeling? Let us know how you feel about this lawsuit in the comments section below.